Tuesday, February 7, 2006

Relevancy theory

I think Google is starting to run into trouble. It’s showing me a lot more ‘barely relevant’ web sites than it used to. Google grew on the strength of it’s ability to return the most relevant sites first. They followed a ‘democratic’ process where they figured the most ‘popular’ websites were the ones we wanted to see. They measured ‘popularity’ by counting the number of ‘incoming links’. The more people linked to a site ..the more popular the site must be. That worked well when most websites were ‘content specific’. Now we’ve turned a corner where blogs and online communities, like ‘myspace.com’, are becoming more popular than sites dedicated to specific topics. For instance, a blog may contain only one reference to ‘Willie Nelson’ ..however, because it’s the most popular blog on the block ..with many community members linked to it ..you may see it ..in addition to others like it ..before you ever get to the Willie Nelson website itself. Add to that the growth in the number of blogs and online communities and you may never get to see the real story behind Willie ..only a few personal opinions about him.