Steve Jobs

It’s not a new management technique suitable for indoctrination. He was an old-school authoritarian. His message was simply to stay open, receptive and enthusiastic about new ideas in whatever field is closest to your heart. He chose to promote the right idea for software engineering. He invested in Mitch Kapor’s open architecture, which is component-based and extendable. Qualities that got it on the net (as apps) ..then on mobile platforms (as smartphones). Component-based software development is more toy-like and fun ..and it adapts easily to different platforms. The idea is, you don’t change components that already work, you pull them out of a library then adopt them to do whatever you want by creating an interface-component. Kind of like tinker-toys. Component-based software runs simulator-like (as it does at Pixar) - simulating things like an exchange floor with buyers, sellers, transactions and shipping methods (think Amazon). His message was to be open-minded, observe how things work in nature and real-world systems ..then double-down on technology that mimics those observations. That’s the best bet for future innovation.